This rise of chatbots and things like Amazon Echo - that's how search engines learn what people are looking for. This has definitely changed local search in an outrageous way. Advertising Continue reading below Another thing that's starting to impact local search is some of the initiatives Facebook has taken in its quest to become a user-friendly online business. They already have this captive audience that's online and connected all the time, so they're trying to leverage some of their things, like Facebook Messenger and their payment system for local businesses. Content creation for local SEO Most of them already have content on their site that is horrible. It's either someone who paid ten bucks an hour, went on the web, looked up stuff, lumped it all together and threw it on a web page and said, Google should rank me number one for this web page. No one wants to read this webpage.
What I really need to do first is teach them what we want for local site content. I think once they figure that out, it becomes hair masking service much, much easier for everyone involved. What I tell them is to think about why prospects are looking for a business like yours and what they want to know. Then give them that information. Advertising Continue reading below If someone is looking for an oven repair company, they really don't want to know the history of ovens. They don't really care what all the parts of an oven are. They want to know Can you fix my furnace? When can you be here? Can you give me an idea of what this might cost? If you can answer the questions that people really think about when researching a business like yours, chances are you'll get the first call.
To listen to this Marketing Nerds podcast with Jones and Mary Bowling: Listen to the full episode at the top of this article Subscribe through iTunes Sign up to IFTTT to receive an email whenever the Marketing Nerds Podcast RSS feed has a new episode Listen on Think you have what it takes to be a marketing nerd? If so, message Jones on Twitter or email her at. Visit our Marketing Nerds Archive to listen to other Marketing Nerds podcasts! What to focus on in local SEO Image Credits Advertising Continue reading below Featured Image: Image by Paulo Bobita Content marketing and inbound marketing are not separate from SEO at all. Content marketing is now an integral part of natural referencing. Its umbrella provides the widest and most effective reach for online visibility and real ROI.