Is it more important to be online or offline? This is a bulk sms service question that countless people will ask. In today's environment, offline users can no longer be distinguished from offline users. The core is whether the touch point is online or offline in the entire user journey. Through different touch points, obtain more latitude and three-dimensional data to obtain a 360-degree view of users. Based on this, I emphasize the importance of offline touchpoints. Overall, it can be bulk sms service interpreted from the following aspects. 1. Establish a user data management system It has become the consensus of every company at this stage to guide management with data. However, in daily work, we always feel that the data side is not strong enough, including accurate data, unified caliber,
Dispersion of multi-terminal data, lack of connection bulk sms service of multi-service data, and lack of user-side data, etc., which has indeed affected our daily work. Efficiency, the core here is that data needs to be planned and implemented in a unified manner. The following figure is an example: First, sort out the user journey, implement data embedding, and then combine research to collect user subjective experience data and objective indicator data; Secondly, through the collection of data, a basic user experience indicator framework is gradually formed, and finally a bulk sms service user experience platform is formed to continuously locate users' itching points and pain points; Furthermore, cooperate with various organizations of the company to form solutions and monitor the effect of implementation, including but not limited to brand reputation,
Product quality improvement, marketing effect bulk sms service conversion improvement and service efficiency experience improvement; In the end, the improvement of business results is achieved by improving the experience. All in all, the establishment of a data management system requires a unified logic and language system. In this way, data calibers, business indicators, data co-construction, and data sharing can truly be implemented. Xiaomi user bulk sms service evaluation such as user expectations. Take Xiaomi as an example, Xiaomi occupies the minds of users with "high cost performance". The core is that the price is cheap, the appearance is online, and the quality is average. For users, the underlying psychology is that even if they spend such a small amount of money, even if it breaks after a month, it is still worth the fare. When there is a real problem with the product, users have a stronger sense of tolerance.